Capturing the essence of luxury brands Jaguar Land Rover showroom!
Successfully capturing the essence of luxury brands in an image really comes down to your own subjective interpretation of the brand and also how you respond to the image presented to you. Luxury brands like Jaguar Land Rover spend a great deal of time, expertise and money on designing, building and promoting products that they hope we will all aspire to own and covet. It’s a continuing challenge for a manufacturer in an ever changing political climate.
Jaguar Land Rover (JLR) is on a journey that will affect almost every site in its retail network by the end of 2018 *
By the end of the process, JLR will have a total network of 138 sites, most of them dual-brand ‘Arch’ dealerships, with 35 franchised partners (falling from 41 in 2014). JLR said it will have 98 Jaguar franchise points and 125 Land Rover points, an increase of 15 and 10, respectively, over its 2014 network totals.
Each partner will invest between £2 million and £15m implementing JLR’s dual-brand ‘Arch’ concept as part of a network-wide investment of £1 billion.
Network Development Manager Sarah Nelmes is quoted on AM saying”;
“We needed to have a corporate identity that was relevant to our brands, that was premium, very distinctive, contemporary and corporate, but the strategy was also about bringing common ownership together in the same towns and I’m pleased to say that we are at the end of that phase now.”
The Arch concept and its progress
To date, a total of 10 Arch dealerships have been completed, 30 are currently being built, 23 of which will be completed by the end of the year.
Among the key features of an Arch site, as described by Nelmes, is a site sectioned into a 50:50 split of Jaguar and Land Rover, with a central reception desk.
Indoor service areas allow customers to deliver their cars in an indoor environment and staff use CitNow eVHC to monitor the vehicle on arrival and also film any work carried out.
Capturing the essence of the luxury brands in the building construction
Construction work was carried out by CCG Construction Group, based in Cambuslang, Scotland. CCG’s website details the build as follows:-
“Constructed using a steel frame and completed with high-spec curtain walling, features of the new Jaguar Land Rover facility, which is now open to the general public, include a panoramic glass frontage and open landscaping, both hard and soft, to the sides of the building.
The luxurious interior is complete with a display showroom for up to 12 vehicles on the ground floor with high-specification desk space for sales staff located on the ground floor. Office and meeting facilities are located on the first floor offering views across the showroom floor.
A specialist workshop and parts department is also located to the rear of the building.”
Arc-Tech, in partnership with Hawthorne Boyle Ltd, provided a Design, Build and Commission mechanical and electrical package which includes highly specified showroom lighting, general internal power, lighting and emergency lighting, external lighting, power and illuminated signage, air conditioning systems, Heating and water services, specialist supplies to workshop equipment, supply and extract ventilation systems and drainage.
Professional Commercial Photography has an essential role in Marketing
With millions of pounds spent on design and construction, the building perfectly reflects the image of the brand.
I have been covering the construction of the new flagship Jaguar Land Rover dealership in Sunbury on Thames for J&D Pierce ( they fabricated and erected the structural steel at Sunbury and fitted the cladding here at Parks Motor Group JLR dealership in Ayr .) The JLR dealership in Sunbury has been described by Jaguar Land Rover as their ‘Global Statement Site” and it’s opening is linked with the launch of the New Jaguar I Pace and production of the new ‘Road Rover’ electric vehicle.
Commercial Photography and Construction Photography
Commercial Photography and Construction Photography is my full time profession. I am a qualified Master Photographer of the Master Photographers Association. I can work with you at any stage of your project and I travel Europe-wide. References and testimonials are available on request.
I have provided links below to my sources of information and to the Constructors/ Architects involved in this project. You can contact me on 07817 512 234 or email me at firstname.lastname@example.org.
Parks Motor Group: Parks Motor Group
Parks Motor Group: Parks Motor Group Ayr
Architects: Nimmo and Partners
Contractor: CCG Construction
Mechanical and Electrical: Arctech
Contract value: £4.3 million
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