Marketing Images for Construction Companies

Marketing Images for Construction Companies – you at your best!

Marketing images for Construction Companies and for Civil Engineering Companies are in strong demand.Whether it is for rebranding your company, redesigning your website or new material for social media marketing there seems to be an insatiable demand , which thankfully is good for us as Commercial Photographers and Videographers.. Aside from professional photography there is also a growing demand for professional video to enable companies to ‘tell their own story in their own words”.

Construction-Plant-Equipment-Zaxis-225-moving-hard-core--on-construction-site. — Marketing Images to show your company at its best

Marketing your Company- what’s your message?

As Commercial Photographers, we are often contacted via email or phone call explaining what a project is and the first question is usually “are we available” followed by “are we interested” in doing the job. We are always interested, regardless of the size of the project/s or the location. What we often find is that our clients are aware they have a clear need for new images to market their company yet they are not sure what they want to say about themselves. Mainly just show prospective clients what they do. Which of course we understand.

Aerial Photograph of Construction Company with a fleet of Grove Manitou all terrain cranes. — What sort of company are you/ what do you do- getting the right message across.

What sort of company are you? How do you want to be seen by your clients?

These are usually some of the first questions we ask our clients as we can shoot to fulfil your ‘look’. I believe this is why we go on to have long-term relationships with our clients as we take the time to understand and help with the process. Sometimes this isn’t necessary as we may work direct with a web designer, or a digital marketing agency on behalf of the client and they often have a clear picture of what they require. In the end, this all leads to the same thing, which is providing the best end result, for you, our client.

Construction Photographer James Thompson taking photographs on construction site

Construction Photographer with CSCS Card James Thompson taking photographs on a construction site.

The challenges of finding the right photographer for your business.

There are several challenges that can come up when trying to get professional looking images for your website and social media to market your construction business. One challenge could be finding a good photographer who is willing to take on the project. Another challenge could be that the quality of the photos your staff have taken may not be as good as you would like them to be.

Finding the right Commercial Photographer for your marketing needs — Are your own photographs up to Professional Standard to show your work at its best.

Construction projects can be a challenge to photograph

Construction projects can be a challenge to photograph and document. There is often machinery and materials in the way, non-standard lighting, and numerous other factors that impact photography such as dust, bad weather, obstructions caused by structures and equipment for example. Also, construction workers are often moving around at a fast pace, leaving little time for photo shoots. There is also the constant need for early morning starts ( regardless of the weather) and late evening finishes ( the only time a road may be able to be close) so the hours can be long and cold weather and rain provide their own challenges to photography lenses.

Construction Operator using a theodolite and leveller.

Even so, these images are important for a variety of reasons – among them marketing materials, insurance documentation, and future construction plans.A well-documented construction project lets you bring the project to life again with ease at any time in the future whether that’s bidding for procurement opportunities or showing future prospects the quality and breadth of work on your website pages and social media platforms.

Construction sites can be a challenging environment for photographers.

Construction sites can be a challenging environment for photographers. Workers and equipment are moving constantly, time is of the essence and once the sun goes down, things get even more difficult. But with a little bit of planning and some know-how, you can capture professional-quality photos of your construction project that will wow investors, customers and anyone who sees them.

Taking Construction photographs at safe distances in challenging environments

Marketing Images most requested for Companies.

Construction Progress Images, Staff Headshots and Onsite action shots including operators using plant equipment tend to be the most often requested types of Marketing Images we get asked for, regardless of whether it is a Construction Company, Civil Engineering Company, Steel Fabrication, etc etc. This is what we are most often asked for. whatever the requirement/ activity or location and regardless of weather or time of day, we can fulfil it.

Construction Site Photography- on site.

We have our own CSCS card and full sets of PPE in both colours. Below is a gallery of Construction Site Photographs showing Construction Workers and Operatives and Construction Plant Equipment operating in various environments from Road Widening Projects, to Football Stadiums, Railway Stations, Earthworks on HS2 Projects and more. It would be impossible to show everything here but I hope this gives you confidence in us and a clear picture of what we can do for you. Show your company and its skills at its best.